AI systems for music companies

Grow the business. Not the busywork.

Unreleased music, artist contracts, and royalty data stay private. Happy to sign an NDA before the first call.

Speak directly with John and Tsotne. If we don’t see a worthwhile opportunity, we’ll tell you.

New inquiry Automatic
CRM updated Automatic
Follow-up sent Automatic
Your team steps in Human

Automation handles the handoffs. Your team keeps the judgment.

We find the recurring work eating your team’s week, from royalty statements and release checklists to booking inquiries and reporting, then build reliable automations inside the tools you already use.

Best for growing music companies with small teams, recurring work, and tools that don’t quite talk to each other.

Built for your corner of the industry.

Labels, publishers, distributors, venues, artist businesses, schools: the work looks different in each corner. Here is what we typically automate first.

Record labels

Royalty statement ingestion with exception flagging
Release checklist automation across distributors and DSPs
Demo and promo submission triage

Publishers

Catalog metadata cleanup and enrichment
Sync opportunity tracking with follow-up reminders
Writer split and contract deadline alerts

Distributors

Label onboarding pipeline
Takedown and rights request routing
Weekly per-label performance reporting

Venues and promoters

Booking inquiry routing and advance sheets
Settlement reporting
Marketing calendar sync across channels

Artist businesses and managers

Fan and brand-deal inbox triage
Touring logistics checklists
Revenue roll-up across merch, streaming, and live

Schools and education

Enrollment follow-up sequences
Student retention early warning
The overnight operations run we already showcase

Where the work usually gets stuck.

Every music company runs differently, but the best opportunities usually sit in the same three places.

Stop work from falling through.

Capture booking inquiries, release checklists, partner requests, and next steps, then follow up without somebody manually chasing them.

Get the routine work off your team’s plate.

Automate royalty statements, DSP reporting, data entry, reminders, and handoffs so the team starts the day with finished work.

See what actually drives the business.

Connect marketing, catalog metadata, sales, and operations so you can see what’s working.

How an engagement works.

Bring us the messy version. Walk us through the tools, the handoffs, and the things that keep falling through. If we see something worth building, we'll tell you how.

Working session

30 minutes, free.
Opportunity map

A short written audit: the workflows worth automating, ranked by hours saved, with a build recommendation.
Pilot build

One workflow, live in your tools, typically 2 to 4 weeks.
Run and extend

We maintain the system, or hand it to your team documented.

Built in businesses we know firsthand.

11:00pm to 9:00am

31tasks already done

11:04pmAd spend report
12:20amStudent retention check
1:35amCompetitor scan
2:50amRevenue forecast
4:10amLead follow-up queue
5:25amEnrollment summary
6:40amSupport inbox triage
7:55amWeekly KPI roll-up

9:00am, the team logs in

A team of four doing the work of twenty.

John built the system inside Futureproof Music School, the music school he founded.

Nova handles recurring reporting, monitoring, administrative checks, and other routine operational work before the team logs in.

More than 30 recurring tasks are completed overnight, letting a core team of four operate like a team of twenty.

Learn more about Futureproof’s second brain

From 15K to 60K Instagram followers in one year.

Tsotne led growth and marketing at the New York music school for six years: an eight-person core team supporting about 35 instructors across New York, Berlin, and online.

He built an internal AI intelligence layer that pulled data from every company system into one clear picture for the team, while running SEO, CRM, and the full marketing stack.

The Instagram audience grew from 15K to 60K followers in one year, and the site ranked top 3 on Google for its target keywords.

Online student population tripled.

John ran the online program for seven-plus years as Director of Online Education. Icon’s alumni include SLANDER (Grammy-nominated, 1.7B streams), NGHTMRE, JAUZ, Sullivan King, and Kayzo.

He designed a competency-based, self-paced learning model from scratch and brought AI in early: a chatbot for music production questions, plus AI-assisted course creation and student sentiment analysis.

The online student population tripled during his tenure.

You’ll work directly with us.

Both of us come from music production and music technology, not from outside consulting. Between us: two decades at Dubspot, Point Blank, Icon Collective, 343 Labs, and Native Instruments, one music school founded, one music technology company founded, and two AI products built from scratch.

John von Seggern

Founder, Futureproof Music School

John founded Futureproof Music School, where he built Kadence, an AI music-production tutor, and Nova, an operations agent that lets a core team of four operate like a team of twenty. He has run online education at three of the best-known music production schools: as Director of Online Education he tripled Icon Collective’s online student population over seven-plus years, grew Dubspot’s online enrollments by more than 50% (including a complex migration to a new course platform), and built Point Blank’s online community to 5,000+ members. He was putting AI to work in education years before founding Futureproof: at Icon he built an early chatbot for music production questions and used AI for course creation and student sentiment analysis.

Earlier, John co-founded Modus Institute, an online school teaching Lean process improvement, and spent six years managing Native Instruments’ North American support team. He wrote the books Ableton Live 6 Power! and Laptop Music Power!, plus the official reference manual for the Massive synthesizer, and has sound design credits on major films including WALL-E. He holds an MA in Ethnomusicology from UC Riverside and a BA in Music from Carleton College.

LinkedIn for John von Seggern (opens in a new tab) Futureproof Music School (opens in a new tab) Kadence (opens in a new tab) Press and interviews

Tsotne Arbolishvili

Founder, CTO and CMO, TunePal
Former Head of Growth, 343 Labs

Tsotne has spent sixteen years growing music and creative companies, and the last three building AI products and internal business systems. He is the founder, CTO and CMO of TunePal, a browser-based AI music-production studio that generates stems, analyzes loops, and builds full arrangements, including a native Ableton Live export he engineered himself. Before TunePal he spent six years as Head of Growth and Marketing at 343 Labs, the New York music school, where he also created 343 Pro Sessions, a masterclass series that brought more than twenty world-class artists to the school.

His technical work is grounded in his own creative practice. He has produced electronic music in Ableton Live for eighteen-plus years (deep house and techno, with releases on Spotify, DJ sets at Good Room and TBA Brooklyn, and his own custom Max for Live devices) and creates 3D visuals in Cinema 4D and Unreal Engine. Since 2010 he has also consulted independently on AI, marketing, and automation for companies across music, SaaS, and the creator economy, guiding several from early stage to profitability.

LinkedIn for Tsotne Arbolishvili (opens in a new tab) TunePal (opens in a new tab)

Questions before a call.

Do you replace staff?

No. Your team keeps judgment, money, and artist communication.

What tools do you work with?

CRMs, email, spreadsheets, royalty portals, and project tools. We build inside the stack you already use.

How long until something is live?

A pilot is typically live in 2 to 4 weeks.

What does it cost?

The working session is free. Pilot pricing is quoted after the opportunity map, once we know the workflow.

What about our unreleased music and contracts?

We are happy to sign an NDA before the first call. Unreleased music, artist contracts, and royalty data stay in your accounts.

Do we need anyone technical on our side?

No.

Let’s find the best place to start.

Thirty minutes, free. Bring the systems, the bottlenecks, the unanswered questions. We’ll find the opportunity worth pursuing, or tell you if there isn’t one.